From here it’s so easy to understand where a prospect is on their buying journey, what the next step is, what I need to deliver them, and more. Automated email sequences from HubSpot create engagement while allowing salespeople to see and target just those prospects that are more fully engaged and ready to speak with the salesperson. “When you view a contact in HubSpot, you can see all activity that contact has had with your company. My background is in marketing and web design. HubSpot has always leveraged the power of AI, finding subtle ways to make your life easier. CONS: HubSpot's support staff always resolve my needs. Kayli Kunkel In fact, I don’t know another software company that could rightfully claim to have a tightly integrated, out-of-the-box set of world-class tools. HubSpot’s “Campaigns” feature is where it’s at for us! HubSpot can also help the enterprise to increase their contact list and directly integrate email metrics to the system without complicated merging or exports. ... Campaign Warrior integrates with these HubSpot features Marketing To help you sort through the list, we divided the love-list up into HubSpot’s four main products: CMS, Marketing, CRM and Sales. When marketers think of a ‘Workflow’ tool, they’ll automatically presume that it is just email automation. Why? This means that there’s no data loss. Without it, it’s not scalable or even great – it takes all those small tasks of your hand and delivers great experiences, if setup properly. There are so many possibilities how to use them and send emails based on triggers such as viewed pages, opened emails, clicks on a specific link in an email, and more. Campaigns breaks down the silos, and makes reporting to clients on engagement and results super easy.”. “We use workflows for a variety of things, even some they were never intended for. It’s from Hubspot Sales and they work together. Ticketing features; Conversational bots & live chat; Customer support email templates; Tickets closed and time-to-close reports; Customer support team productivity reports; HubSpot's free CRM tools are plenty, but it’s important to note that they're limited. | Mar 9, $0/month, no credit-card required, free-forever version. HubSpot lets you use the CRM platform to target and track your online ad campaigns. For example, there are templates for creating eBooks, campaign kits, project planning templates and other useful elements.”, Nicole Pereira Louise Armstrong Amara, ingeniería de marketing, Favorite Feature: Meeting Scheduling Software. The result? I race into lists and start building. I love the feature because it eliminates the need for custom development work and enables Marketing and Sales professionals to create a system that successfully manages prospects from anonymous website visitors all the way to delighted customers. OK Chris, I got it. It has helped this “non-salesmen” keep track his sales. We love how HubSpot’s campaigns feature displays all of our tactics and allows us to visualize the workflow and spot gaps in our strategy. Increase the effectiveness of your email with expert, automated help optimizing your email subject line, content, and more. | Mar 10, Content Marketing Are we following our brand guidelines? The integration allows our sales team with up to date information about our prospects, next steps and deal information that is captured in email correspondence.”, Greg Linnemanstons Create custom calendar links that you can share with prospects, giving them the power to book time open on your schedule. I love this feature because it allows myself and the team to stay locked in and focused at work. You can easily: All in all a feature which helps us become faster with our marketing.”, Favorite Feature: Blog and CRM integration. Achieving one of these distinctions is hard, but achieving both puts HubSpot in rarified territory. And templates aren’t just limited to websites. As an example, we use Databox to automate our monthly executive reports as it pulls 130+ metrics from HubSpot. The HubDB UI is accessible from Marketing > Files and Templates > HubDB in the main navigation. The person that receives the document doesn’t need to download it in order to see it. Plus, you get jobs done that would otherwise be very time consuming by putting Workflows to work to automate tasks! Senior Digital Strategist, Bonafide, “I’ve found some great success for my clients using the Lead Flows feature in HubSpot Marketing Free (which was previously called Leadin). This Hubspot feature has helped us automate a variety of processes for our clients that aid in moving leads through the sales funnel and ultimately result in an increased ROI. It’s an easy tool to have your blog ready in no time. Favorite Feature: HubSpot/Salesforce Integration. Felber Public Relations & Marketing, Favorite Feature: Automated email sequences for sales & customer service. And this feature has tons of applications, too: “With smart content, we manage personalized content to gain new leads and get loyalty from the current clients. Sane defaults permeate the system and simplify the interface while still allowing you to clutter it up yourself if you really need to. As of this week, we’re new HubSpot Marketing customers too! HubSpot provides a … With free HubSpot CRM, you get plenty of tools to improve customer relations and post-sales processes. See all integrations. | Mar 11, Marketing To build an inbound marketing machine, you need to attract, capture, track and close qualified leads as they move from awareness to purchase. The original editor was solid and usable but when things got ‘big’, it got difficult to visualize and sense check. These may have impacted workflow enrollment, active list processing, CRM search, and other tools in HubSpot. Going far beyond an overview, we can show them conversion rate breakdowns per channel, or per landing page, and even show them how people are arriving at their site. Every email, document and correspondence associated with that deal is logged and displayed in one place. Know the second a lead opens an email, send a perfectly timed follow-up, and close deals faster than ever. The features of the CRM are tremendous assets in engaging and guiding leads through the marketing and sales funnels. When we review analytics through HubSpot, we include simple data such as visits to our website, but also more advanced metrics like sources, which source has been the most successful in closing new customers, which campaigns are resulting in new customers, and even using data to determine where competitors are performing better and/or worse than us. The good news is that “Lead Status” is available to you. Start targeting users that buy and know exactly which ads convert. We look at high performing social media posts and ask: “I don’t think the Social Media Management tool gets enough praise. It promises hugely powerful features with scalability and simplicity. Organize users on multiple levels based on teams, region, business unit, product line, or any other dimension. Since the tool is dynamic, any time a contact meets specific criteria, it will be added to the list for us to manage. Share. “The HubSpot CMS makes it easy for us to execute marketing activities. “HubSpot COS templates are easy to deploy and you can download them from their marketplace. This allows you to tailor and personalize marketing nurture and sales calls to each prospect and to identify and fast-track high-value opportunities. Free and simple, HubSpot CRM is built to be a platform that allows sales teams to get started quickly without making much of a change in their existing workflow. Share 11 Tweet 5 Share 3. HubSpot also has templates for emails, landing pages blog designs and even email templates for their sales tool. Templates accelerate the time to launch for Marketers and also leverage best practices. PROS: HubSpot boasts a full suite of marketing features: landing pages and designing them with minimal coding; targeted mass-level e-mail marketing; and real-time comprehensive analytics. Being able to read all of a contact’s interactions with you in one simple place before interacting with them is great. This can then be integrated with other platforms via tools such as Zapier.”, “For HubSpot customers and partners, the HubSpot Academy resources certainly are helpful for getting up to speed on the software and how to use it. Possibility to move a lead from one stage of the funnel, to the next, Inform a sales rep and define how hot a lead is…, integrate HubSpot with other platforms, like Typeform, bend Lead Flows to allow us to add in an opt-in form field, send automated, personalized email alerts to our agency’s clients, which give them more information on the leads that they’re receiving. Send personalized, beautiful marketing emails and measure which messages are most effective. The more strategic we can be for our clients, the better. Never miss another opportunity to delight your customers. With HubSpot Sequences, I can create a series of personalized emails based off of templates I’ve already made. The platform has a plethora of tools that automate outreach, ensure timely follow up, land more meetings, and … on April 9, 2018 (last modified on December 21, 2020) • 40 minute read. Not only that, the performance pieces allows us to measure the performance of that micro-segment. Give your visitors peace of mind and increase search visibility with standard SSL on all HubSpot hosted content. These workflows allow me to automatically enroll a prospect in a lead nurturing workflow to send them educational content if the lead happens to re-engage with any of my marketing activities.”, “All of my contacts are in one place. This definitely helps save time in the long run and allows us to focus on more pressing tasks. Another item on the list of cool features is ad management. Feel free to skip ahead by clicking one of these bookmarklets: Joseph Jerome Report on metrics related to a specific customer goal, like ticket response time. As a result, we work more efficient, productive, and calm while avoiding the pitfalls of data silos. Working in tandem with data from Eventbrite and Salesforce integrations, I was able to generate a simple report that illustrated the event’s leads by lifecycle stage and the revenue generated (as a marketer, you know how important it is to justify costly events! Lead Status is a lead management tool. HubSpot already has the ability to read to Salesforce User object, and show whether a contact/company/deal is owned by a deactivated user. How many downloaded 2 ebooks and attended a webinar? Rather, it’s the ability to really use the concept of personas to achieve business results. Yes, HubSpot’s automation and segmentation functionality is extensive, but its Workflow tool goes much further than this. Marketing and sales know every lead that comes in and every deal created, won and lost. On a related note, I also like the ability to set up a campaign tracking code and then to see the traffic from that campaign separately in the sources report.”, Bill Peatman It gives you control over who will see what. It can be a very powerful tool for both reps, and for marketers who need to segment their lists. Create content for humans, but optimized for search engines. “Seeing a snapshot of traffic sources (direct, organic, referral, social, email, other) at any given time is invaluable – particularly when you can also see the percentage of visitors from each source who convert on forms and who become customers. This kind of info is vital to our performance-driven approach and underscores the process of constant, always-on optimization that we offer to our clients. Automation beyond email, so you can scale your growth and spend less time on repetitive tasks. Free and premium plans, Sales CRM software. Software Products, Packaging, and Limits HubSpot has five core products — HubSpot CRM, Marketing Hub, Sales Hub, Service Hub, and CMS Hub. Sales tools help streamline the follow-up process. Build professional CTAs in minutes to convert your visitors into leads, complete with A/B testing. What they have downloaded, their job title, how many employees the company has… Really anything in existence that I can get my hands on. Leads appreciate the personalized content and it shows because they keep coming back to our website.”, “We love the holistic view of every piece of a campaign in this tool. It only takes a click to unsubscribe. They use many standard HTTP features, including methods (POST, GET, PUT, DELETE) and error response codes. Our CEO here at Databox spent nine years there driving sales. The HubSpot/Salesforce integration is the key to a symbiotic Marketing and Sales relationship. HubSpot Marketing Hub’s features HubSpot Marketing Hub has a very strong feature set, allowing you to quickly create email campaigns, tailor your content to … These features and capabilities of HubSpot have made it consistently the #1 product not only in our CRM category but also among marketing platforms. Even though they can be a bit intimidating in the beginning, especially with several possible flows, they are a great way to nurture the leads and keep them pushing to the decision phase (BOFU). This feature also offers Global Groups so that you can create a feature for your website and implement it across multiple pages with the click of a button. What would be REALLY great is to be able to see all analytics from Google, HubSpot, Moz and others all in one place without switching between platforms.”. The Analytics tool grants us the luxury of real-time decision making and affords us with a complete awareness of how our clients’ channels and campaigns are performing, allowing us to fine-tune down to a granular level. Founder, BrandBuilder Solutions, Favorite Feature: Content Optimization System (COS) Templates. The only downside is that we have more than 500 lists now, and I can’t remember what half of them are! Build multi-channel inbound marketing campaigns and track their success in one place. Natasha Cartwright Kevin Kononenko “This is more than just one feature, per se. Easily enroll prospects to receive a series of personalized timed email templates right from your inbox, or from inside HubSpot. Being able to work on a granular level is the bedrock of our iterative approach to digital marketing, so we use this tool a lot to make real-time tweaks to campaigns. “You’ve likely been using HubSpot for a while and have generated a few leads; or maybe you are using the CRM and are adding them from offline sources. These APIs and the HubSpot Connect integrations greatly extend the capabilities of HubSpot and usability for our clients. Our data analysts have an ongoing process of reviewing CTA’s, Landing Pages, emails and all other assets to make sure that an opportunity isn’t overlooked. "I have since moved to a company that invested in Salesforce but HubSpot will be by #1 recommendation for anyone who needs a great CRM with an amazing list of features." Revenue Operations Combine marketing, sales & service for scalable revenue growth. It alerts me to search phrases that I am on the verge of elevating to the first page of Google search results. You will also get to enjoy live chat and task management features. President, Prism Global Marketing, Favorite Feature: Hubspot Connect Program. I’m obsessed with making lists! As these quotes show, it’s not just an all-in-one platform that can more easily help you grow your business — it’s also a group of best-of-breed tools. Build custom scoring for your leads based on any of their behaviors to prioritize who sales follows up with. With the organization of the marketing and sales tabs, the stress of having to piece together necessary features with different tools is eliminated. You run some Facebook ads and you get another lead from company Acme Co with the email kamil@acme.co. Follow up effectively with prospects through a series of pre-written emails designed to re-engage or move them to take additional action (Sequences). Favorite Feature: How intuitive the software tools are! No problem. These Are the New Features You’ll Find in Marketing Hub Enterprise 1. “It’s well thought out and minimalistic. Maybe you’re just looking for an effective way to manage and organize leads, but HubSpot offers so much more than that. Segment your leads based on their contact information or how they’ve engaged with you for truly personalized marketing. Manage your full HubSpot stack in one powerful app. Our extensive integrations library lets you create powerful integrations to get even more marketing insights. Personalization and user experience are critical to connecting with people online, and building in smart content allows HubSpot users to offer the content most relevant to their audience. Yes, I know I picked two features, not just one, but they are closely intertwined. This feature allows for smarter email marketing as you collect data on response, open and click rates.”, Favorite Feature: The templates we have available in the Partners Resource Center, “We love the creative inspiration for content creation. September 22, 2020. Users can sign up for the HubSpot CRM free plan that includes CRM features plus basic marketing features like forms, email marketing, list segmentation, team emails, chatbot and reporting dashboards. For example, if your company did home improvement and you had, say, one persona for ‘a tree fell on my house and I need help right away’ (timing as the key motivator) and another persona for ‘I want to build an addition on my house’ (quality and range of options as key motivators) – HubSpot allows you to log which pages a web visitor viewed, which content they downloaded, and to assign recommendations for more of the same content (dynamically on website pages or via recommended new content to download) or to modify their persona by new downloads, form completions or pages visited.”, “As we launch our own product, Hatch, this tool has become so important for us in our marketing strategy. If you need a specific form filled out from clients (say, a registration form) you can create a workflow to automatically send an email out every few hours, days, weeks or even months until they click the CTA and fill out a form. This is a finite and fixed number of states that a contact can be in that represent where they are in a perfect inbound marketing/sales funnel. 11. And we’ve rounded up everything you need to know about the new Marketing Hub Enterprise. It allows you to upload your documents before sending them, which helps you in these ways: Favorite Feature: Hubspot Sales Gmail/Outlook Extension, “The amount of time it saves in our CRM/sales activity is truly amazing. The HubSpot Marketing Blog – Blog posts written by both HubSpot employees and agency partners, these posts are published daily, sharing awesome insights, tips and tricks to nailing inbound. The contact and company records help salespeople engage meaningfully with leads based on leads’ interaction with marketing activities. By using the combination of smart lists, Events and Workflows you can gain in-depth intelligence on contacts, get custom metrics and get very specific with contact segmentation. Log and keep track of customer issues all in one place. Groups . HubSpot does a great job of giving an awesome visual card-style view that allows you to drag and drop leads through the process. “The ability to automatically update the CRM with the contact activity is my favorite: It’s a basic feature that allows marketers to measure content success and gives salespeople some context to make a call. The lists tool offers tremendous power along the lines of marketing segmentation, performance analysis, and administrative support. This is super helpful when HubSpot adds more functionality such as the Sales CRM unveiled a couple of years ago – it fits right in with my existing HubSpot knowledge base. We think HR is all about helping others, not hiring people. HubSpot Launches New Features at INBOUND 2020 to Help Businesses Thrive in the New Normal. Examples of these are the Smart CTA and email features which can provide content tailored to the behavior or journey stage of the lead in question. It is a must have. Obviously, they are helpful to see how your brand is performing on social media but so much more including: You can easily track mentions, and other interactions too.