Freezer Sandwiches. The main reason is that we closed all the loss-making restaurants and food retail outlets, and began focusing on our core retail expertise, which is foodcourt management. Linguine with Breadcrumbs. SUNSHINE BREAD SDN. SUNSHINE BAKERY HOLDINGS is a company based out of 25 WILLOWTON ROAD WILLOWTON, PIETERMARITZBURG, Kwazulunatal, South Africa. New jobs for auric flavours sdn bhd in Malaysia available today on JobStreet - Quality Candidates, Quality Employers. 2 in the bread category, having gained market share by introducing a healthier range of whole grains. "The main reason is that we closed all the loss-making restaurants and food retail outlets, and began focusing on our core retail expertise, which is foodcourt management. Learn more about our Wholemeal range and find... Read More. BHD. Taste the goodness of wholemeal crafted with love using only the finest ingredients by Sunshine Bakeries. 2 in … The bread and butter business also required very low capital expenditure," he added. He pursued an MBA at the National University of Singapore in 2012, and upon graduation, joined Auric in 2013 as its business development manager. The brand now has greater visibility, is easier to read and is more appetising at the place it needs to work hardest, on shelf. Auric Pacific Group's chief executive, Dr Andy Adhiwana, has big plans for nourishing the business after taking Indonesia's Riady family's first listed vehicle in Singapore private. The Riady family has offered to buy out Auric Pacific Group, the maker of Sunshine Bread and owner of Food Junction foodcourts and Delifrance cafes, and take it private. Auric, a Singapore-incorporated investment holding company, is involved in a diverse range of businesses. SUNSHINE BREAD SDN BHD (Formerly known as Auric Flavours Sdn Bhd) Negeri Sembilan. An extensive audit of the bread and baked goods category identified untapped opportunities for Sunshine, while an ethnographic analysis of shoppers helped us to understand the purchase and decision-making criteria. While studying for his doctorate degree in Germany, Dr Adhiwana, then 25, married Dr Stephen Riady's eldest daughter. Crunchy Cookie Spread. The business was also very stable. "We are focusing on SCS spreadable butter and cream cheese, before taking the brand to the next level.". "The movement towards healthier grains, where we are particularly strong, has allowed Sunshine to gain market share over the last few years. We pride ourselves on producing and providing the market with a quality, food-safety approved product, that meets consumers’ exacting standards in terms of taste, freshness and shelf-life. Email: enquiry@sunshine.com.sg APGL markets spans across Singapore, Malaysia, Indonesia, Hong Kong … A delicious and healthy bread full of natural wheatberries. At the time, they have lobbed a S$48.3 million (US$34.94 million) to takeover the food company shares from the market. Even the AGM door gift quality has declined over the years - from a large hamper pack of Auric's agency products including 1 or 2 loaves of sunshine bread to virtually nothing these days. To that end, Auric has launched an exercise to refresh the 112-year-old SCS brand in hopes of making it relevant to young adult consumers. Premium Extra Grain (550g) Canadian Sprout Extra Fine (400g) But a log-in is still required for our PDFs. Manufacturing. Job Specializations. Manufacturing. Bread Soldiers & Asparagus Bacon. We have been experiencing some problems with subscriber log-ins and apologise for the inconvenience caused. Job … BHD. The Business current operating status is live with registered address at OUE BAYFRONT. NOVUGEN PHARMA (MALAYSIA) SDN BHD . "There is a lot of potential in inorganic expansion. He also paid tribute to the Health Promotion Board's initiatives such as the Healthier Choice Symbol, which he says has inspired the group to continue to develop healthier products. "Our grand plan is to develop the potential of this company and its products," he said. General Manager di Sunshine Bread Sdn Bhd University Tenaga National, Bangi Lihat profil Lihat lencana profil LinkedIn © 2021; Perihal Kemudahan Akses Perjanjian Pengguna Dasar Privasi Dasar Kuki Dasar Hak Cipta Dasar Jenama Kawalan Tetamu Sandwich Cake. Telephone: (65) 6257 8455. Job Type. Subject was incorporated on 23 February 2017 in Malaysia under the name SUNSHINE BREAD SDN. With a turnover of $423.9 million last year, the investment holding firm - part of the Lippo Group of companies - is preparing to build a greenfield production factory and is eyeing potential acquisitions in the region. SPH Digital News / Copyright © 2021 Singapore Press Holdings Ltd. Co. Regn. All rights reserved. To counter fierce competition from supermarket house brands, such as those from FairPrice and Giant, and small manufacturers in Malaysia, the group is focused on improving its product offering. You have reached your limit of subscriber-only articles this month. 's business includes RETAILER OF BUSINESS. We also implemented rigorous processes for capital allocation and became more disciplined in our investment decisions. APGL’s Sunshine Bakeries has been around for 80 years and is one of Singapore’s most established and largest bread manufacturers, producing the commonly known Sunshine bread together with rolls, buns and cream rolls. If you went to the store today, you could be presented with 20 – 30 choices of wholemeal bread with indiscernible differences. "One challenge facing big local companies is whether they should go beyond Singapore or expand their footprint here. Our smart-carb, low-GI bread is very difficult to make, but very healthy, especially for diabetics. Best of all, none of the Lippo brothers (at least during my time of attendance) are ever present to face the music during AGMs leaving it to the Thai non exec chairman. SCS butter, whose roots go back to 1905, is the market leader in its category with a 40 per cent market share here, followed by Golden Churn and Lurpak, according to market research firm Nielsen. 26d ago. Its elements of wheat, sunshine and the bread were contemporised and infused with warmth and light. The packaging hierarchy was decluttered with a clear colour and variant strategy, enhanced callout of nutritional benefits and an ingenious use of wheat-shaped windows in the packaging to underline the product’s integrity. Sunshine offers a core range of White, Brown and Whole-wheat bread. SCS' corporate clients include five-star hotels such as Marina Mandarin. Negeri Sembilan MYR 0 - 500 monthly. Until we resolve the issues, subscribers need not log in to access ST Digital articles. This article is now fully available for you, Please verify your e-mail to read this subscriber-only article in full. All done! This new brandmark then became the centrepiece of Sunshine’s portfolio architecture and packaging overhaul designed to accommodate both existing variants and development into other specific nutritional line extensions. Featured products. © THE BONSEY DESIGN PARTNERSHIP PTE LTD, 2021. We know we won't make millions of dollars from it, but we still launched it because it is good for health.". Within a year of taking over, Dr Adhiwana succeeded in bolstering the group's cash position to $90.1 million in 2016, from $47.7 million in 2015. Self-development & career progression. APGL provides marketing and distribution services in Singapore and Malaysia through its subsidiaries Auric Pacific Marketing Pte Ltd and Auric Chun Yip Sdn Bhd. Sandwich Petals. Internship for Sciences Students. As a result of the business rationalization, Auric Pacific transformed itself and became a more robust organization with a renewed focus on growing the Group’s most iconic consumer brands – Sunshine Bread, SCS Butter and Buttercup, as well as Food Junction food courts. Sunshine Bakeries is a food production company based out of 1009 E Innes St, Salisbury, North Carolina, United States. We eat bread on a daily basis! If small countries like Switzerland and New Zealand can reach out globally in terms of products, we can try to do that as well," Dr Adhiwana, 32, told The Straits Times. BHD. The Business principal activity is in WHOLESALE TRADE OF A VARIETY OF GOODS WITHOUT A DOMINANT PRODUCT. The brand now has greater visibility, is easier to read and is more appetising at … After a year of working in the trenches across all business units, he was made executive director in 2014, and then chief executive in May 2015. The brand was losing ground as new mass-market and niche players entered the category. Although Auric's flagship brands SCS butter and Sunshine bread have been household names since the 1900s, the company has set its sights on being the nation's bread and butter supplier for the next 100 years as it prepares to expand its footprint in Singapore as well as in South-east Asia. 30d+ ago. Job Specializations Manufacturing / Manufacturing. Our starting point for design was a meticulous ‘renovation’ of the Sunshine brandmark. Join ST's Telegram channel here and get the latest breaking news delivered to you. Its elements of wheat, sunshine and the bread were contemporised and infused with warmth and light. At the same time, Auric Pacific believes strongly in being a responsible corporate citizen. Auric also plans to invest in capabilities and market research to grow the Sunshine bread brand. Negeri Sembilan MYR 800 - 1K monthly. Sunshine, which began in 1930, is a strong No. Auric currently supplies more than 100 consumer brands, including Kellogg's, Post, Fonterra, Twining's and Kraft, to supermarkets in Singapore and Malaysia. Sunshine products are also distributed to the needy, including Apex Lodge, St. John’s Home, Teen Challenge Singapore, Asia Women’s Plum & Orange Compote. Immediate vacancy. Dr Adhiwana has his work cut out for him. Taste The Wholemeal Goodness with Sunshine Bakeries. The task for Sunshine was twofold: revitalise existing brand elements that Singaporeans held dear and that speak of heritage, authenticity and taste, while transforming the packaging and on-shelf presence to create powerful shelf blocks that would act as ‘billboard brand magnets’ at retail. Had introduced 14 different types of bread, in addition to and increased range of confectionary and self-raising flour. Sandwich Dumplings. Sushi Sandwich. They can read the article in full after signing up for a free account. Helping a local favourite to rise above the rest, Product Brand Architecture, Packaging Design. 30d+ ago. But over the years, consumer tastes and health priorities changed. APGL also markets its own popular house brands: Sunshine and Top-One bread and bakery products, SCS butter, Gourmet processed meats and Buttercup spreadable. Read 3 articles daily and stand to win ST rewards, including the ST News Tablet worth $398. 198402868E. auric – Kompetenz und Innovation in der Hörakustik „Innovationen bestimmen das Handeln unseres Unternehmens – von Beginn an und auch in Zukunft. The refreshed brand elements will also become consistent features of an innovation and line extension strategy that will take Sunshine successfully into new and valuable segments of fresh and frozen baked goods. Friendly working environment. By registering, you agree to our T&C and Privacy Policy. /. The gift link for this subscriber-only article has expired. Net profit for the first quarter this year jumped to $5.5 million from $3.6 million a year earlier. Auric also plans to invest in capabilities and market research to grow the Sunshine bread brand. Auric Pacific Group | 868 followers on LinkedIn. Herb Butter. Sunshine was the first bread in South Africa to be enriched with Vitamin D, vital for the promotion of healthy bones and teeth. Read more at straitstimes.com. Sandwich Cupcake. with registration number of 201701005392 (1219557-K). Job Type Full-Time. We also implemented rigorous processes for capital allocation and became more disciplined in our investment decisions. The modernisation of its packaging helped Sunshine restore brand relevance and to reassert its leadership position. Terkait dengan brand Sunshine Bread yang dikelola Auric, situs resmi Sunshine Bread mencatat, brand roti ini sebetulnya yang tertua di Singapura, didirikan tahun 1930. Auric began refreshing its corporate strategy and brand in November, starting with Sunshine, and then following up with other consumer products it owned. Share gift link below with your friends and family. "We want consumers to recognise our bread and butter brands," he said. Please contact Auric Pacifi c Group Limited at (65) 63 36 2262 during offi ce hours if you have any enquires about the Selective Capital Reduction, or if you need assistance to … Sunshine had to restore its faded equity, refresh its purpose and rise above the competition. Cheesy Roll-ups. Furthermore, the management demonstrated progress … DR ANDY ADHIWANA, on how Auric Pacific raised net profit for the first quarter of this year to $5.5 million from $3.6 million a year ago. Using modern technology and equipment, and the freshest and finest ingredients, Sunshine produces more than 100,000 loaves of fresh, great tasting bread daily from its 65,000 square foot plant at Senoko. BHD. After decades become publicly listed company in Singapore’ bourse, Riady family, an Indonesia’ conglomeration firm under Lippo Group, made a maiden foray by takeover Sunshine bread maker Auric Pacific Group in 2017. The latest new wholegrain bread offering from Sunshine Bakeries is soft and delicious, yet at the same time, full of nutrients and grainy goodness. Sandwich Cookie Stack. A version of this article appeared in the print edition of The Straits Times on August 24, 2017, with the headline 'Banking on its bread and butter brands'. is a private limited company and has been existed for 4 years. As a result of the business rationalization, Auric Pacific transformed itself and became a more robust organization with a renewed focus on growing the Group’s most iconic consumer brands - Sunshine Bread, SCS Butter and Buttercup, as well as Food Junction food courts. Refreshing the Sunshine identity system ensures the brand will continue to play a prominent role in the hearts and homes of Singaporeans for years to come. Even before Prime Minister Lee Hsien Loong's call on Sunday to fight diabetes, Sunshine had already taken steps in that direction with the launch of its low-sugar, smart-carb, low-GI (glycaemic index) bread. Sunshine contact information. The butter is also supplied to kaya toast shop chains and big bakeries famed for their artisanal breads, cakes and tarts. Spiral Shibuya Toast. SUNSHINE BREAD SDN. Founded in 1930, Sunshine was Singapore’s first commercial bakery, growing to become one of the country’s leading manufacturers. SUNSHINE BAKERY HOLDINGS | 12 followers on LinkedIn. Baked Egg Sandwich. Dr Adhiwana is also focused on increasing margins from the group's distribution and manufacturing business, which accounts for the lion's share of total revenue of $423.9 million in full year 2016. No. Internship for Sciences Students. Pizza Pockets. Jobs at auric flavours sdn bhd, Job Vacancies - Mar 2021 | JobStreet. Sunshine, which began in 1930, is a strong No. "We want to make SCS the default butter for the young generation.". Auric produces food products such as "Sunshine Bread" and also runs a number of food and beverage chains in the city-state, including the "Food Junction" food courts and the "Delifrance" cafes. Sunshine Bakeries | 102 followers on LinkedIn. The Riady family has offered to buy out Auric Pacific Group, the maker of Sunshine Bread and owner of Food Junction food courts and Delifrance cafes. After comparing it with their closest peer, QAF Limited, I had strong reasons to believe Auric Pacific was severely undervalued. Manufacturer, distribution of bread, buns,rolls, pizzas, pies, garlic bread and flour mixes Location - Sunshine Bakeries General Information - Sunshine Bakeries Auric is a Singapore incorporated investment holding company with businesses which include food manufacturing amongst others. 1962 Launched the new look for Sunshine Bread in bright yellow and orange packaging and was renamed Sunshine Bakeries 1965 Baked with natural wheatberries, the yummy, all-new Sunshine Classic Wholemeal Bread is rich in dietary fibre, nutrients and complex carbohydrates. We have a newly set-up corporate development division that analyses countries, industries and companies, so we can move faster and be more active with mergers and acquisitions.". Mooncake … TWO decades after the Riady family of Indonesia's giant conglomerate Lippo Group made their maiden foray into the Singapore bourse with a "friendly" takeover of Sunshine bread maker Auric Pacific Group, they have lobbed a S$48.3 million takeover bid at S$1.65 cash … Said Dr. Andy Adhiwana, Group CEO of Auric Pacific Group Limited, which manages Sunshine Bakeries, “It’s undeniable that Singaporeans prefer healthy food and the shift towards wholemeal bread is apparent.